Find the next brand worth stocking.
Explore enriched brand profiles using category, market, retailer fit and modelled performance signals.
Sourcing BriefModelled matching
What are you looking to stock?
Tell Retail Friendly what fits your range. We prioritise category, market and retailer fit, then use performance signals to order the shortlist.
Find relevant brands
Start with category, market and channel fit.
Match your scale
Surface brands suited to your number of locations.
Understand why
Every recommendation explains its strongest fit signals.